Businesses are fighting to provide a more engaging digital experience to market to potential customers, raise brand awareness, and keep consumers. Digital signage is a modern way for businesses to do this. However, digital signage doesn’t have to be for marketing purposes; it can be used to display general information or communicate with the public. Businesses are embracing IoT connections to empower their digital signage to completely engage customers. In this blog, we will explore why IoT is being used in digital signage and its benefits.

What are IoT SIMs?

Before we explore their impact on digital signage, we must understand what IoT SIMs are. An IoT SIM card functions similarly to the SIM cards used in mobile phones but is designed specifically for IoT devices and business use, whereas the SIMs you use on your phone are designed for consumer use. These SIMs provide connectivity to the internet via cellular networks, enabling devices to communicate with each other and central systems without needing a Wi-Fi connection. This capability is particularly beneficial for devices located in areas where Wi-Fi is unreliable or unavailable.

Why IoT connectivity is being favoured

Whether it was banners, posters, or billboards, typically static signage was the most popular way of signage. Businesses would display their signs in key locations. It was a simple yet effective solution to get your message or brand or message across, but static signs require manual work for the installation and general maintenance.

IoT offers flexibility, companies have the ability to make real-time changes over the air with connected media players. It’s one of its most important applications because it changes the signage process. Get your poster made and book an engineer to install and maintain it. Now, companies can monitor, change, and even offer other services thanks to IoT.

The Role of Multi-Network Connectivity in Digital Signage

Multi-network SIMs have the ability to connect to multiple networks, ensuring seamless connectivity even in areas with poor network coverage from a network. They automatically switch to the strongest available network, ensuring your digital signage remains operational and practical.

Uninterrupted connectivity is paramount in the world of digital signage. Imagine a digital billboard down because the connection is not working, and it defeats the whole purpose.  In such scenarios, relying on a single connection can lead to connectivity issues due to network blind spots.

Cellular connectivity offers a game-changing solution for digital signage; it allows signs to be crucial for areas that can’t get a wired connection and Wi-Fi connections aren’t strong enough to rely on.

Another way multi-network SIMs are used is for failover; you can have a primary connection and have a router or SD-wan box with a SIM card. It will seamlessly change over to the backup connection if the primary fails or delivers slowly.

Secure your signs

You require reliable and secure connections to unlock the full power of your IoT-driven signage. This is where we step in. Our strong IoT connectivity solutions offer the ideal foundation for your intelligent signage to flourish. With fixed IP SIMs, VPN access, and state-of-the-art data security measures, you can have peace of mind knowing that your content and customer data are always safeguarded.

Ensuring secure mobile connectivity is crucial for the success of IoT digital signage. Networks must be protected, with devices linked via fixed IP addresses and VPN access to shield data from cyber threats. VPNs establish a secure passage between the network and the device, making it challenging for cybercriminals to intercept data. By employing end-to-end encryption, privacy is ensured, and valuable data is safeguarded. Access to your displays is further regulated through dedicated protocols to prevent unauthorised tampering or entry. With secure mobile connectivity, businesses can feel confident that their digital signage content and data are shielded.

For any inquiries regarding connectivity in digital signage, contact us below, and a member of staff will be with you shortly